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Tuesday, March 16, 2010

Carbon neutral blogging

As we drive around getting to places we need to be, doing the things that need to be done, and making the best of our time and energy, it does seem hard to look at the big picture at times... and, every once in a while, we do what we can so our children need not grow up in a world that gets progressively hostile, stifling their existence, making even the basic function tedious...

Towards that end, we make small positive changes in our lives today, hoping the Snowball effect or the Butterfly effect will take care of making it better for our children.

Well, rather than rambling about it, here is one step which seems easy to do, thanks to an initiative by kaufDA. In their own words:
Our goal is to contribute our part in reducing the carbon footprint by raising awareness of the severe environmental damage caused by carbon emissions. One of our activities is to raise awareness of the carbon emissions resulting from the use of the internet - specifically of blogs. A blog with 15,000 visits a month has a yearly carbon dioxide emissions of 8lb. To neutralise these emissions we have created "My blog is carbon neutral" buttons so bloggers can demonstrate that they care about the environment and the carbon footprint of their blogs. We present them a small but nontheless worthy solution to contribute to environmental issues. Our idea is to show possibilities to make a contribution to protect the environment.

To find out how you can participate please visit http://www.kaufda.de/umwelt/carbon-neutral/how-you-can-join

And how do we actually neutralize your blog's carbon footprint? We are planting trees in cooperation with the Arbor Day Foundation in Plumas National Forest in Northern California for our project to neutralize the carbon footprint of blogs. Thousands of wildfires burned down many national forests over the past ten years and 88.000 acres of Plumas' were destroyed by two fires in 2007. To help replanting we need the support of bloggers all over the world! For every participating blog we plant a tree. One blog - one tree.

Why do we do this? We are a German based company called kaufDA, which provides advertisement brochures of local stores online to help consumers search for specific products and find good deals in their neighborhood. This reduces the amount of brochures printed and so the project helps the environment by reducing unnecessary paper in mailboxes. An American on average receives 41 pounds of junk mail per year. This has the same carbon footprint as burning six gallons of gasoline.

We'd be glad to plant your tree! Help us and show that you care! Every tree counts!

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